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Lexmark Partner Application Form

Congratulations on taking the first step toward becoming a Lexmark Partner.

Lexmark understands the critical importance of its Channel and has created a unique Partner Program that recognises the commitment from its Partner community, supports and encourages its growth and rewards individual Partner performance appropriately.

This document is designed to provide us with a snapshot of your organisation. To ensure swift processing of your application, please completed each of the following sections in full prior to submission.

Be assured we will treat your completed applications as confidential.


Contact Details
Applicants Name
Applicants Title
Business Name
Head Office Address
Phone
Fax
Email
Revenue & Growth Plans
Total Revenue/Turnover in 2006/2007
Targeted Revenue/Turnover in 2007/2008
% revenue from Hardware in 2007/2008
% of Revenue from Print in 2007/2008
% of Revenue from Services in 2007/2008
Business Structure
Number of Branch's
Number of Staff
Number of Sales Staff
Number of Technical Staff
Percentage of Revenue
Preferred Distribution Partners
Distributor 1
Account Number
Distributor 2
Account Number
Markets & Focus
What are your businesses key markets or sales focus
Secondary market or sales focus
Business Objectives
What are your key business objectives
1.
2.
3.
Business Strategy
What strategies will you use to achieve key objectives
1.
2.
3.
Key Vendor Certification/Accreditation (in order of importance to your business)
Vendor Certifications 1
Vendor Certifications 2
Vendor Certifications 3
Current Print Vendors (in order of importance to your business)
Vendor 1
Vendor 2
Vendor 3
What do you most need from your Print Vendor
1.
2.
3.
Please rate the following in order of importance to your business (1 to 15, 1 being most important)
Item Rating (1 -15)
Product margin
Performance rebates
Technical Support
Market Development Funds
Product attributes
Reliable product supply
Vendor Account Manager
Services/Annuity Revenue
Printer Consumable/Toner Sales
Approved Dealer Branding
Vendor pricing policies
Vendor advertising and promotions
Product training
Co-selling (Vendor & Dealer) sales engagement
Dealer rep sales incentives

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