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Lexmark Partner Application Form



Congratulations on taking the first step toward becoming a Lexmark Partner.


Lexmark understands the critical importance of its Channel and has created partner programs based on different requirements from different partners. These programs recognise expertise of our partners in different fields, support and encourage our partners’ growth in their chosen fields and reward individual partner performance appropriately.


This document is designed to provide us with a snapshot of your organisation. To ensure swift processing of your application, please complete each of the following sections in full prior to submission.


Be assured we will treat your completed applications as confidential.
Were you referred to Lexmark Partner Program by any of Lexmark’s authorized distributors?
Yes    Distributors Name
Contact
No
1. Contact Details
Business Name(Lexmark uses this name for listings and searches)
Business Legal Name
ABN/ACN
Salutation
Applicant's Name
Applicant's Job Title
Department
Head Office Address
Phone
Mobile
Fax
Email
URL
Parent Company
 
2. Company Information
Year Established
Total Revenue/Turnover for most recently ended fiscal year
Targeted Revenue/Turnover in current fiscal year
  • % of Targeted Revenue from Print
  • % of Targeted Revenue from Inkjet hardware products 
    		• %
  • % of Targeted Revenue from Laser hardware products
    		• %
  • % of Targeted Revenue from Inkjet supplies products    
    		• %
  • % of Targeted Revenue from Laser supplies products  
    		• %
  • % of Targeted Revenue from print related services      
    		• %
    Business Objectives
    What are your key business objectives?
    1.
    2.
    3.
    Business Strategy
    What strategies will you use to achieve key objectives?
    1.
    2.
    3.
    Business Structure
    Number of Branches
    Number of Employees
  • Field Sales Staff
    		•
  • Inside Sales Staff
    		•
  • Field Service Staff
    		•
  • Marketing Staff
    		•
  • Technical Support Staff
    		•

    Preferred Lexmark Distribution Partners (please tick at least one)
    Altech Account Number
    Cellnet Account Number
    Ingram Micro Australia Account Number
    Ingram Micro New Zealand Account Number
    Dynamic Supplies(Supplies only) Account Number
    Phoemix Toners(Supplies only) Account Number
    Toner Warehouse(Supplies only) Account Number
     
     
     
     
     
     
     
    Target Markets
  • % in Enterprise Market (>501 employees)
    		• %
  • % in Medium Business Market (51-500 employees)
    		• %
  • % in Small Business Market (6-50 employees)
    		• %
  • % in SOHO or micro business Market (1-5 employees)
    		• %
  • % in consumer market segment
    		• %
    Vertical Market Focus
  • Finance & Banking
    		•  %
  • Legal
    		•  %
  • Education
    		•  %
  • Government
    		•  %
  • Manufacturing
    		• %
  • Retail
    		• %
  • Health
    		• %
  • Others
    		• %
    Does your company offer managed services? No   Yes, if yes, in what area?
    Does your company offer print services? No   Yes
    Does your company proactively generate customer/sales demand? No   Yes
    If so, what approaches does your company take to generate such demand?
      E-store
      Catalogue
      Direct mailing
      Advertising
      Outbound sales
      Telesales
      Others  
    Key Vendor Certification/accreditation (in order of importance to your business)
    Vendor Certification 1    
    Vendor Certification 2    
    Vendor Certification 3    
    Current Print Vendors(in order of importance to your business)
    Vendor1     
    Vendor2     
    Vendor3     
    What do you most need from your Print Vendor
    1.
    2.
    3.
    Please rate the following in order of importance to your business (starting from 1 and finishing with 15)
    Item Rating (1 -15)
    Product margin
    Performance rebates
    Technical Support
    Market Development Funds
    Product attributes
    Reliable product supply
    Vendor Account Manager
    Services/Annuity Revenue
    Printer Consumable/Toner Sales
    Approved Dealer Branding
    Vendor pricing policies
    Vendor advertising and promotions
    Product training
    Co-selling (Vendor & Dealer) sales engagement
    Dealer rep sales incentives

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